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Bernard May Why? Because people want to feel as if they’re part of the action, instead of spectators making observations after the fact. Leverage that desire to find new customers and turn existing ones into loyal, lifelong supporters. Starting a business isn’t easy. Keeping a small business alive can be just as hard. How do you know what to save on and what to splurge on? How do you craft a strategy that fits your goals? How do you wrap your head around the complex world of digital marketing? Start by mastering the basics. While you’re at it, grab as many free tools as you can. Learn them.

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